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Application of specialty paper in packaging

In this blog post, you’ll read: Designers must understand and master the characteristics and properties of different specialty paper in order to better use their advantages and design works in various different styles.

With the development of industry, there are more and more paper varieties, and specialty paper has emerged as the times required and is widely used in various graphic designs, especially in high-end picture albums, book covers and luxury packaging, which is deeply loved by the brand business. Its characteristics of compressibility, foldability, ease of processing, and easy forming are unattainable by other packaging materials, and it is also a major advantage of paper printing materials.

There are many types of fancy paper, and there are also great differences in the expressiveness of printing. Designers must understand and master the characteristics and properties of different specialty paper in order to better use their advantages and design works in various different styles such as antique and elegant, luxurious and festive, and modern and simple.

Specialty paper has a certain strength, light weight, surface different types of texture, smoothness and luster. Its color is diverse and elegant in appearance. In particular, the paper material manufactured and processed by plant fiber is non-polluting to the environment and recyclable, making them the first choice for green packaging.

Texture of Specialty Paper

Texture is the skin of product and the modelling factor associated with any product. The roughness or smoothness of the surface of product is texture, and it must be perceived by sight and touch. Texture does not refer to either form or color, it is a modelling factor that requires a special feeling.

Texture can be divided into two categories: one is the tactile texture that can be touched by hand, and the other is the visual texture that can be felt through vision.

By touch

Tactile texture is extremely direct and can be felt by a blind person just by touching it, but the directness of tactile cognitive texture is lost when it is photographed.

In recent years, paper and other packaging materials in order to allow people to perceive the tactile pleasure of its surface, often using a wide variety of different textures of specialty paper, such as embossed paper, velvet paper, leather paper, etc. The surface of offset paper, coated paper and specialty paper has obvious tactile texture differences, so their artistic expression is also different.

By vision

We watch TV every day, the TV tube is made of glass and is smooth. But the picture in TV is through the visual and awaken the sense of touch due to the visual texture, but not the real sense of texture.

Paper is a flat material, can make people feel the visual texture of the material through graphics, such as stripes, fancy background patterns, etc. are designed to take advantage of people’s visual texture.

Veins of Paper

Any product has different surface, different materials have different texture, this texture is called veins.

Surface veins of the product is either naturally formed, or obtained through manufacturing processes. Various materials used in printing belongs to the latter, such as metal, plastic, ceramics, glass, paper, specialty paper, etc. Different textures are different veins, hard and soft, concave and convex, coarse and fine, sparse and dense, deep and shallow. The interlocking arrangement of plant fibers of paper, the dense shiny metal material and the extendable smooth wrinkle-free plastic surface all constitute different veins effects.

The veins is divided into two kinds of visual veins and tactile veins. Visual veins is a kind of texture felt with eyes, such as  screen shows stripes, patterns, etc., but they are two-dimensional. Tactile veins is generally obtained by pressing, die-cutting, carving and other processing methods, it is three-dimensional, can be felt by touch. In graphic design, more and more designers use texture and veins of specialty paper to design a lot of unusual and excellent works.

Specialty paper has better texture and veins than ordinary paper, both from the macro and micro world provide inexhaustible material for design.

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